M-Educate Liberalize Learning Promotional Video

M Educate Liveralize Learning

Client: M-Educate

Overview

M-Educate Liberalize Learning is a forward-thinking ed-tech company based in Mumbai, dedicated to enhancing the learning experience through innovative technology. They partnered with Syiree International to create a dynamic promotional video for their educational app. The goal was to simplify complex features, stand out in the competitive ed-tech market, and highlight the app’s unique value. The result was a visually compelling promo video that significantly boosted app downloads and user engagement.

Goal

M-Educate Liberalize Learning, a Mumbai-based ed-tech company, sought to increase visibility and downloads for their innovative learning app by creating a compelling promo video. The goal was to effectively showcase the app’s features and services in a way that resonated with students and educators, simplifying complex functionalities and highlighting the unique value the app brings to the market.

Challenges

The primary challenges included simplifying the app’s complex features so that they could be easily understood by the target audience, making the Explanatory promo video stand out in a highly competitive ed-tech market, and clearly highlighting the app’s unique value proposition.

Solutions

Syiree International tackled these challenges by producing a concise, visually-driven promo video that effectively communicated the app’s key features. Animated infographics were used to break down complex functionalities, making them more digestible for the audience. To add credibility and relatability, the video incorporated user testimonials, showcasing the real-world benefits of the app from the perspective of satisfied users.

Execution

Syiree International meticulously executed the creation of the promo video by focusing on the core features of the M-Educate app. The team employed a blend of animated infographics and engaging visual storytelling to simplify complex features, making them easily understandable for users. Testimonials from satisfied users were integrated to highlight the app’s value proposition. The final product was a concise, visually appealing video that effectively captured the app’s essence and resonated with the target audience, leading to increased app downloads and user inquiries.

Results

App Downloads

%

Inbound inquiries

Kickstart growth in Revenue

Project Duration

Days

Weeks

Tools Used

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Credits

  • Concept & Script: M-Educate Group
  • Aimation: Amitkumar Kanade & Russell D’Costa
  • Graphics: Russell D’Costa