Official Website Young Hustler Coffee
Client: Young Hustler Coffee
Overview
Young Hustler Coffee is a cozy, neighborhood coffee shop located in Richmond, Texas, known for its specialty coffee and creative drink offerings like the Pumpkin Cream Latte and Blue Dreams Latte. With its eclectic decor and friendly atmosphere, it aims to create a memorable local experience while serving delicious coffee and food options like croissant sandwiches and tamales. Despite some minor issues with seating and occasional concerns about hygiene, it has garnered a loyal customer base.
Goal
To create an inviting and user-friendly website that highlights their unique coffee menu and casual dining experience, while promoting online orders and in-store traffic.
Challenges
- Presenting the unique branding and aesthetic of the coffee shop online.
- Streamlining the online ordering experience for both delivery and pickup.
- Addressing customer feedback regarding food hygiene and preparation practices.
Solutions
- Developed a vibrant and visually appealing website that reflects the eclectic and street-style aesthetic of the café.
- Integrated seamless online ordering features with Uber Eats and DoorDash to simplify takeout and delivery.
- Added a feedback loop on the website to address customer reviews and improve operational practices.
Execution
The website was designed with a modern, responsive layout that showcases their diverse menu items and unique aesthetic, featuring high-quality images of popular offerings like the croissant sandwiches and iced lattes. The online ordering system was integrated into the website using third-party platforms for smooth transactions, and customer feedback functionality was built into the design for real-time responses.
Results
%
increase in online orders and brand visibility
%
Growth in in-store visits through Google My Business
Improved customer satisfaction due to better communication around hygiene practices.
Project Duration
Days
Weeks
Tools Used
Credits
- Visual Design: Amitkumar Kanade
- Design and Development: Amitkumar Kanade, Russell D’Costa
- Copywriting: Millie Loredo
- Graphics: Amitkumar Kanade
- Iconography: Amitkumar Kanade